A luxury watch brand which exports to over 40 countries has now opened its new shop in Belfast city centre.
Nomadic Watches is now trading at Imperial House, Donegall Square East following the support of a £0.5m loan from the Investment Fund for Northern Ireland. The loan, provided through fund manager Whiterock, will also enable it to invest in product development and additional stock.
Peter McAuley started the business in 2021, with sales growing to £447,000 in 2023 and reaching £1m in 2024. Its watches reference the company's roots in Belfast, with aspects of the city's history incorporated in some models.
Mr McAuley said: "Working with Whiterock has been really refreshing, as they always wanted to find ways to help us. The loan has helped us expand into our new premises right in the centre of Belfast. We want to make it an immersive experience or 'retailtainment' where you can see your watch being made in front of your eyes."
Jenna Mairs, Whiterock finance director, said: "Nomadic has established a strong niche in the luxury watch sector and developed an impressive loyalty in its customer base. Around 25% of Nomadic customers go on to make a second purchase within three months, which speaks volumes about the quality and appeal of the product."